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Gateway Medical Offices

Gateway Medical Offices was the new building designed to house Bond Dermatology. Where Bond was a rebranding, Gateway presented the opportunity to develop an entirely new branding system for a new company. The owners of this building have strong ties to Christianity and feature this in their practice, but did not want their logo to be blatant about their faith. In their business brief they presented a passage from the Bible, outlining where they drew the Gateway name from. We expanded on this passage by using a triangular shape to reference the Greek symbol Delta which literally translates to gateway or passageway. The typography also references the process of cleansing and renewal by shifting from a heavier to lighter weight.

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