Juel Concepts is a music marketing/management firm for emerging artists that encourages them to know their worth, value their craft and prepares them for a high-stakes and data-driven industry.
Branding suite and Squarespace website redesign. Logo was inspired by a piece of the founder’s artwork, then modernized and adapted into a sound wave/crown emblem. It is adaptable and versatile enough to create background patterning, yet distinctive as a single mark. Coordinating typography provides personality and an effective hierarchy throughout the new website.